Owner-Led Perspective
Projects are approached as long-term owners, with decisions guided by sustainable value.
About THE ONE
Built Through Experience.
Driven by What Comes Next.
THE ONE is an Egyptian investment and development platform built on decades of entrepreneurial experience across real estate, tourism, hospitality, entertainment and consumer-focused businesses.
Our story
A journey of continuous evolution.
From family enterprise to diversified investment activities, THE ONE has continually evolved by identifying opportunities, building businesses and creating assets designed for long-term value.
What began through a family legacy in photography and creative services developed into a broader business ecosystem spanning events, leisure, hospitality-related services and consumer businesses — creating the platform for a new stage of growth in real estate and investment.
Foundations
Family Enterprise & Creative Services
A longstanding family background in photography provided the entrepreneurial foundation from which the wider business journey began.
Expansion
Services, Events & Consumer Experiences
The business expanded into complementary sectors including events, leisure, fashion, beauty, food and beverage, creating an increasingly diversified operating platform.
2013
Real Estate Development & Investment
A major strategic shift began with the expansion into real estate development and investment, including residential and commercial projects and a longer-term land and asset portfolio.
Today
Tourism, Hospitality & Destination Development
THE ONE is now expanding toward high-value tourism, hospitality and wellness opportunities, with a particular focus on Hurghada and Egypt’s Red Sea coast.
From businesses to destinations
We believe businesses, assets, services and experiences can work together to create one coherent guest experience.
This philosophy forms the foundation of THE ONE’s destination-development strategy: integrating hospitality, accommodation, wellness, leisure, commercial experiences and professional operations.
How we think
Four principles guide our growth.
Strong ownership, thoughtful integration, international expertise and aligned interests.
Integrated Development
Complementary uses can create stronger destinations and more resilient business models.
Local Strength, Global Expertise
Local understanding is combined with experienced international operators, brands and specialists.
Long-Term Partnerships
Partnerships are built around aligned interests, clear responsibilities and long-term value creation.
Leadership
Michael Nabil
Chairman & Managing Director
Michael Nabil leads the strategic direction, investment activities and development vision of THE ONE.
His business journey has evolved across multiple sectors, beginning with a family entrepreneurial foundation and expanding through creative services, consumer businesses, entertainment, real estate development and investment.
Today, his focus is THE ONE’s next stage of growth: advancing higher-value tourism, hospitality, wellness and destination-led opportunities, particularly along Egypt’s Red Sea coast.
Next growth platform
The Red Sea.
With Hurghada at the centre of this strategy, THE ONE is developing a vision focused on higher-value tourism, international hospitality standards and wellness-led destination experiences.
Our ambition is not simply to develop another property. It is to create destinations capable of attracting guests, operators, brands and strategic partners from both regional and international markets.